Case Study 001: Elevating a Cultural Wellness Brand Through Visual Storytelling
Therapy for Black Girls
July 2023 - Present
As Graphic Designer for award-winning wellness organization, Therapy for Black Girls, I brought a textured, sensorial approach to elevate the brand’s visual language across digital and physical touchpoints. My work ranged from social media content on Instagram, Youtube and Patreon to curating visual identiies for in-peson retreats and collaborations and leading creative development for bad subsidieries including Therapy for Black Girls University and Holdign Space Foundation. Each piece designed to feel both inviting and rooted in cultural connection - amplifying TBG’s presense as a vital voice in Black wellness and media spaces. The result was a consistent yet dynamic identity that resonated with TBG’s growing ecosystem.
Explore a selection of the work we created together below.
Reimagining Our Instagram Feed:
Designed and developed a range of digital content—including Instagram carousels, story templates, and branded email banners—to share mental health resources in an accessible, culturally resonant way. Incorporated layered textures, soft gradients, resonate imagery, and organic shapes to create a sensorial, approachable visual language.
Event Branding: Annual Therapist Conference
Led the art direction from moodboarding to production for TBG’s annual therapist conference, Holding Space for Healers. Creating a cohesive identity that extended across print, digital, and environmental applications. The design invited participants into a space that balanced professionalism, connection, celebration, and restoration.
Internal Brand Assets:
Designed and refined brand decks, one-pagers, and templates that streamlined internal communication while elevating the overall design standard, and clearly articulated our brand to potential partners.
Bespoke Brand Campaigns
My work for Therapy for Black Girls allowed me to merge cultural storytelling, which is an anchor point for my design practice with design craft — an approach I’m excited to carry into future projects across art, fashion, and culture.